Who We Are
Values
Shubh Arambh is focused on 5 Values
Strengthening Impact — looking at all possible ways to increase the impact of the work we do.
Creativity — looking beyond the obvious, coming up with new questions in every area. Always creating new possibilities.
Infectious Generosity — using our networks to compound the work we do. Inspiring others.
Simplicity — going to the heart of any area/ challenge, and simplifying the way we look at it. Creating simple, easy to understand solutions.
Integrity — complete commitment, with authenticity and honesty..
Purpose
We empower those who empower others.
Shubh Arambh Foundation is a Sec 8 company that exists to empower the not-for-profit organisations we work with.
We believe that within the not-for-profit sector, people need to be made aware of their own potential, to create real change. Especially at mid and ground levels.
Our purpose is to enable this process – to help them build individual skills, both related to self and others, and work on the areas that they choose to for themselves.
We deliver primarily through digital programs.
Principles of Engagement
Our way of working is built around some core principles — whether it’s a workshop or a review, or even the way we engage with our Partners.
These are —
Equality — irrespective of levels, education, resources etc.
Mutual respect — for everyone we engage with
Curiosity to explore new possibilities
Professional excellence in bringing out the best in us
Openness to new thought & viewpoints
Transparency — in all that we do, there are no hidden agendas
FUN — the quality of work is always better when we are enjoying it
Our Team
has a clear focus of helping people discover their potential. Her work over the years — in marketing, advertising, innovation and organisational culture has always been focused around people and insights around them. She works in philanthropy with all that she has learnt so far — people focus, empathy, creativity and intention. Co-founding and seeing Shubh Arambh grow is a dream come true for her. Her other dream is to do music gigs.
Alka Puri (Founder/ Director)
is a strategy consultant at Camber Collective with 9+ years’ experience in landscape analysis, strategy development, coalition building, and complex problem-solving across qualitative and quantitative domains. She has worked with leading global development and health organisations, including the Gates Foundation and Gavi, on a variety of Projects. Meghana has advised private and non-profit organisations and has lived and worked in India, Uganda, Singapore, the US, Europe, and the UK. She holds an MBA with Honors from the Wharton School of Business, and a BA in Psychology and Economics from Northwestern.
Meghana Puri (Director)
runs her own consulting practice, working with teams across governments, corporates, and non-profits to help them think more clearly about strategy, structure, and growth. Her work spans the US, Middle East, and India, and is shaped by a belief that good strategy starts and ends with people - those who build it, bring it to life, and are ultimately impacted by it. Before setting up her own practice, she honed her craft at Bain & Company.
She’s been a fan of SAF’s mission since the very beginning and believes deeply in its vision to empower the people who drive the non-profit sector - a shift she’s sure will pay forward in meaningful ways for the entire ecosystem.
Akshata Prabhu (Strategy Consultant)
Bharat Puri (Founder/ Director)
has a proven track record as a successful global business leader -- he has effectively built, motivated, and directed diverse teams across various regions in both developed and developing markets. Throughout his career, he has held several senior leadership positions in Sales, Marketing, and General Management at both regional and global levels. He sits on the boards of Pidilite, Tata Consumers, Tata Motors, and is part of the Founding team for Nayanta University. Shubh Arambh is the dream he has co-founded in 2021.
is passionate about helping ambitious people and ideas grow. As an advisor, he brings curiosity, empathy, and a love for problem-solving to support mission-driven teams working to create meaningful change.
He currently works at EMK capital as a director. Previously, he worked in the management consulting and strategy space.
Rehan Kukar (Advisor)
is a CMA student and corporate professional with a creative flair. She has a passion for learning and contributing to meaningful causes. As an Admin Assistant to Alka Puri (Founder, Shubh Arambh Foundation) since 2025, she handles administrative tasks, documentation, and smooth functioning of operations. When numbers take a backseat, Payal finds joy in drawing and exploring her artistic side.
Payal Karande (Operations Consultant)
is a writer, editor and creative consultant who has worked across industries and geographies. A graduate of Haverford College, and an MA Creative Writing from Birkbeck College (University of London), he has been involved in projects across different media and different industries – advertising, television and digital media. He has been selected as a South Asia Speaks Fellow. He is the founding editor of Hammock Magazine, a platform for new south Asian writing. He has lived and worked across India, London and US.
Abhay Puri (Director)
is a Senior Partner at Bain & Company. He led the firm’s Strategy Practice for Asia-Pacific. He advises CEOs on issues of strategy, marketing, M&A, JVs and partnership, and organization design. His client work has been with companies in varied sectors, and his clients are leading Indian companies, as well as the India/ Asia-Pacific headquarters of major multinationals.
Alongside client service work, Nikhil has led Bain’s intellectual property development in key areas. His article series in Mint, marking 25 years of liberalization, was published as a book by Penguin-RandomHouse in 2017. He was the lead author for Bain’s work on “Future of Consumption in Fast Growing Markets – India 2030” at World Economic Forum, Davos, in 2019. Nikhil is a regular contributor to the business press in India and has 50+ articles published across issues.
Nikhil has an MBA from IIM (Indian Institute of Management), Ahmedabad, and a B.A. (Honors) in Economics from Hans Raj College, University of Delhi.
Nikhil Prasad Ojha (Advisor)
is a writer, actor, comic and arts-based learning designer. Her creative work spans Netflix originals, musicals at Prithvi Theatre, branded content for Spotify, CRED, Bumble, writing for Dharma, Endemol, AIB, extensive training with India's leading institutions like First Draft, Rangshila Theatre, The Actor's Truth, Emmay Entertainment, etc. Having experienced the value of these skills far beyond creative output, she dove deep into studying L&D as well with KPMG, HRCI, University of Michigan, and co-founded a training consultancy Almost Spiritual. She now consults independently on powering leadership through the arts.
Nisha Kalra (Content Consultant)
Ishanou Mohindra ( Design Consultant)
Is a design and marketing professional. Her work spans branding, digital design, websites, campaigns, and visual systems for startups, established businesses, and cultural projects. She teaches Graphic Design at the Florence Institute of Design International and continues to work independently with clients around the world.